FRACTIONAL CMO
Solving bigger problems
Roger M. Fractional CMO: AI-Powered Growth & Revenue
C-Suite Hybrid (CMO + CRO) - Led Strategy
Roger M. Fractional CMO is a strategic growth consultancy built for scale, speed, and investor-readiness. We specialize in AI-driven marketing, revenue acceleration, and digital transformation that delivers measurable impact.
Led by Roger M.—a Revenue C-Suite hybrid (CMO + CRO) with CTO and COO perspective—we help high-growth companies, PE/VC-backed startups, and enterprises to build data-driven marketing systems using automation, predictive analytics, and full-funnel RevOps.
With $15M+ in managed ad spend, 3,000+ campaigns launched, and a consistent 5–12x ROI, we don’t just execute marketing—we engineer growth. From scaling acquisition to slashing ad waste by 30–50%, we align marketing strategy with board-level outcomes, funding milestones, and long-term value creation.
Whether you’re scaling toward an exit, gearing up for a fundraise, or transforming your GTM strategy—Roger M. Fractional CMO delivers the leadership, systems, and results to get you there.
Growth & Revenue Acceleration
Delivering 5–12x ROI through CAC:LTV optimization, full-funnel scaling, and reducing ad waste by up to 50%—engineered for predictable growth.
C-Suite & Board-Level Strategy
Bridging marketing and business goals with GTM plans, investor-grade reporting, and M&A positioning for C-suite and board visibility.
Digital Transformation & AI-Powered Marketing
Building scalable marketing infrastructure via CDPs, automation, predictive analytics, and cloud-enabled solutions.
Omnichannel Performance Marketing
Driving acquisition and retention through integrated SEO, PPC, paid social, email, and automation—backed by data and AI.
Private Equity & Venture Capital Growth
Exit-ready marketing and value creation for investor-backed brands—led by a CMO with a fundless sponsor model for operator-led acquisitions and growth.
Brand Leadership & Team Enablement
Creating category-defining brand strategies while building high-performance teams with RevOps KPIs and executive coaching.
Best Value
Essentials Plan
3,500
Every month
For early-stage startups and small businesses building their growth foundation. Perfect for businesses laying the groundwork for sustainable growth.
Valid for 6 months
Approx. 10 hours/month of Fractional CMO+ leadership
90-day growth roadmap + AI-powered marketing audit
Strategic guidance on CAC, LTV, and funnel setup
2x Monthly Strategy Session
Weekly async check-ins (Email or Slack)
Basic KPI reporting templates (CAC, ROI, LTV)
CRM & analytics tool recommendation/setup guidance
Growth Plan
7,500
Every month
For scaling companies that need hands-on leadership, team alignment, and growth systems. Ideal for companies at a growth inflection point, needing marketing systems that scale.
Valid for 6 months
Approx. 20 hours/month of active Fractional CMO+ support
Paid media optimization + ad waste reduction strategy
Full-funnel conversion & automation strategy
GTM planning + campaign leadership
Team KPI dashboard setup & performance tracking
Bi-weekly strategy sessions + ongoing Slack/Email support
CRM, funnel, and analytics systems setup (HubSpot, GA4, etc.
AI tool implementation guidance eg chatbots, personalization
Monthly executive reporting
Best Value
Executive Plan
12,000
Every month
For enterprises, funded startups, or pre-exit companies needing deep strategic leadership and execution. For companies aiming for high-velocity growth, valuation uplift, or exit-readiness.
Valid for 6 months
Approx. 40 hours/month of CMO+ leadership embedded in your b
Executive-level growth strategy & investor-ready marketing p
Paid media & AI-powered optimization (predictive models, att
End-to-end marketing systems build (CRM, automation, analyti
Cross-functional team leadership & executive coaching
Brand positioning & category design strategy
Full KPI dashboard with real-time metrics (via Looker Studio
Participation in C-suite/board meetings + quarterly performa
Unlimited async support (Slack, Email)
Choose your pricing plan
Specific deliverables and engagement terms can be tailored to match your unique needs and goals.
Fractional CMO FAQs
1. What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works with companies on a part-time or project basis. They provide high-level strategic marketing leadership without the commitment or cost of a full-time executive. This allows businesses to leverage top-tier expertise in marketing strategy, digital transformation, and growth without needing a permanent CMO.
2. How does a Fractional CMO differ from a full-time CMO?
A full-time CMO is a permanent hire responsible for leading the marketing department. A Fractional CMO, however, works on a flexible, part-time, or project-based model, typically for small to mid-sized businesses that don't need or can't afford a full-time executive. Despite working part-time, a Fractional CMO delivers the same strategic value and expertise as a full-time CMO.
3. How will hiring a Fractional CMO benefit my business?
Hiring a Fractional CMO gives you access to executive-level marketing expertise at a fraction of the cost of a full-time hire. I can provide strategic guidance, leadership, and execution that helps you scale your business, maximize ROI, and stay ahead in the ever-evolving digital landscape.
4. What metrics do you focus on to measure success?
As a Fractional CMO, I prioritize high-level KPIs that align with long-term business growth and strategic goals. These include:
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Marketing Performance: Marketing Efficiency Ratio (MER), CAC:LTV Ratio, Pipeline Contribution/ Pipeline Coverage Ratio.
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Channel ROI: Multi-touch Attribution ROI, Channel Mix Optimization.
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Growth & Revenue: Revenue Growth, MRR/ARR, Net New Revenue from Marketing.
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Operational Impact: Time-to-Market, Cross-functional Alignment, Team Velocity.
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Strategic Value: Marketing-Sourced Revenue, Funnel Velocity, Market Penetration Rate.
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Leadership Impact: Brand Equity Growth, Org Readiness Score, Internal Team Uplift.
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Brand Awareness & Share of Voice: Market visibility vs. competitors (via media, search, and social signals).
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Cost Efficiency: Overall CAC Reduction, Ad Waste Reduction %, Marketing Spend Efficiency.
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Marketing ROI: Full-funnel ROI (e.g., ROI across strategy, channels, teams, tech stack); Total Marketing ROI (strategy + execution ROI contribution).
and other metrics depending on industry esp Private Equity/ VC-backed brands.